Managing Your Supply Chain Using Microsoft Navision

The ability to manage relationships with customers, vendors , and others is fully integrated with standardized functionality for supply chain management. This level of integration contrasts sharply with add-on functionality such as a third-party Customer Relationship Management (CRM) application.

Illustrations of integrated functionality include the following.

Other relationship management capabilities go beyond these integration features. As part of generating and qualifying leads, for example, you can create a campaign, assign a subset of contacts to the campaign, define a template for sending information (such as mailings or e-mail) or making phone calls, and track responses for the campaign. The system automatically records the sent information and responses as contact interactions. Contact interactions can be manually added, and contacts can include banks, accountants , lawyers , travel agencies, government authorities, press, and others. The system supports the identification and tracking of opportunities within user -defined sales cycles, and recording the related contact interactions. Contact information can also serve other purposes, such as printing labels or exporting data for external telemarketing.

Категории