Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

B

Baker, Kay, 174

Bass, Paul, 99-100

Batten, Kathryn, 66, 89

Batten, William M. (Mil), 92, 158n.2

on change, 1

on conventions, 131

criticisms of, 160

and dealing with stockholders , 9-10

early career of, 63-75

expert opinions sought by, 162

and headquartering in New York, 268

on insularity , 163

Johnson's criticism of, 13-15

at Lansing store, 66-75

and lessons learned from Penney, 16-19

and management training program, 88-90

and Maynard's tension over economy, 79-80

"The Memo" of, 112-114, 119

military service of, 96

and move to Dallas, 150

on move to New York, 149

move to New York by, 90

and Penney's formality , 15-16

and Penney's judgment of character, 15-19

and promotion to first man, 76-79

on reactions to power, 1

and rehabilitation of Penney's reputation, 10-11

and rose bush sales, 81-84

Seibert recommendation by, 127

and transaction recorder development, 119-126

as visionary , 128

Binzen, Bill, 82-83

Binzen, Dave, 2, 268

"The Blue Blazer Convention," 133

board of directors, 267-270

The Body of Doctrine, 36-37, 112

see also The Penney Idea

"The Book," 119

Borch, Fred, 123, 124

brown goods, 129, 255

"Building for the Future" video, 165-166

bureaucracy, 148, 239-243

buying function

centralization of, 87n.1, 283

competition between retailing and, 145-148

for early Golden Rule stores, 23, 24

managers' involvement in, 30-31

New York office for, 31-32

and open -to-buy agreement for fashions , 85-87

for Penney's Golden Rule stores, 30-31

unethical business practices in, 146-147

see also merchandising