Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

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Sams, Earl Corder, 2, 43

and Berta's illness /death, 33-34

criticisms of, 160

and customer-first precepts, 231

death of, 91

early responsibilities of, 34

and fund-raising for Penney, 44, 49-51, 55-56

and management training program, 87-89

and Penney's breakdown, 58

on Penney's reaction to Berta's death, 37

Penney's recruitment of, 27-29

and Penney's working hours, 33

and public shares in company, 42

and rose bush sale, 83

and Torrey's merchandising style, 39n.2

Sams, Lula, 28, 29, 33

Scaccia, Don, 176, 180, 182, 185-187

Schwamb, Herb, 88-90

Sears, Chris, 210

Seibert, Don, 92, 93

and catalog warehouse, 126

early career of, 103-111

funeral of, 280-282

Howell monitored by, 149

management style of, 108-109

merchandising style of, 130

and move to Dallas, 150

on Neppl's move to New York, 118

and second thoughts about Howell, 160n.3

Seibert, Verna, 103, 107, 128

self-improvement correspondence course, 10-11

service, 37

shareholders meeting (Lenexa), 271-276

Shoener, Mark, 190-191, 194-195, 219-221, 227, 228

shopping-center stores, 100, 113

Singer, 121

The Skins Game, 213

speaking engagements, rationale for, 214

Spirit of the American Woman campaign, 174-175

sponsorships, 214-215

of Lyn St. James, 174-175

of women's golf events, 192

St. James, Lyn, 174-175, 182

St. Petersburg Times , 258

Steinmetz, Herb, 68

stock market crash, 42-43, 51-54

strip-center full-line stores, 100

suburban stores, 100

Sullivan, Kathleen, 195, 223

synergism, 256-257