Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney
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| Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney | |
| byBill Hare | ISBN:0814471595 |
| AMACOM 2004 | |
| The author looks at JCPenney from its beginning in 1902 as a dry goods store, through its rise into a successful chain of full-service department stores rivaled only by Sears, Roebuck, to its fall into bankruptcy in the 1990s due to corporate bungling. | |
| Table of Contents | |||
| Celebration of Fools”An Inside Look at the Rise and Fall of JCPenney | |||
| Introduction | |||
| Part I - The Founder | |||
| Chapter 1 | - | America's Famous Old Man | |
| Chapter 2 | - | Kemmerer | |
| Chapter 3 | - | Bumpkins in the Big Apple | |
| Chapter 4 | - | All Their Managers Are Like Masons | |
| Chapter 5 | - | The Bailout | |
| Part II - The Visionary | |||
| Chapter 6 | - | Socratic Method | |
| Chapter 7 | - | Their Own Thing | |
| Chapter 8 | - | Batten's Ascent | |
| Chapter 9 | - | The Common Touch | |
| Chapter 10 | - | A Quiet Man | |
| Chapter 11 | - | The Memo | |
| Chapter 12 | - | The Transaction Recorder | |
| Chapter 13 | - | Last of the Good Men | |
| Part III - The Betrayer | |||
| Chapter 14 | - | New Blood | |
| Chapter 15 | - | Bill Howell | |
| Chapter 16 | - | The Taj MaHowell | |
| Chapter 17 | - | The Designer | |
| Chapter 18 | - | Showtime | |
| Chapter 19 | - | The "Golden Crescent" | |
| Chapter 20 | - | Onward and Upward | |
| Chapter 21 | - | The Speech | |
| Chapter 22 | - | Where Have All the Values Gone? | |
| Chapter 23 | - | What If I Talk to W. R.? | |
| Part IV - The End | |||
| Chapter 24 | - | Jimmy-O the Farmer | |
| Chapter 25 | - | There's Nothing There | |
| Chapter 26 | - | Standing in His Underwear | |
| Chapter 27 | - | The Funeral and HCSC | |
| Index | |||
| List of Sidebars | |||