Google AdWords For Dummies

If you prefer avoiding the use of search operators typed by hand but want to make your searches more powerful, go to the Froogle Advanced Search page. (See Figure 5-6.)

Figure 5-6: Froogle Advanced Search provides the power of search operators in keyword and dropdown options.

The first section of the page, shaded in green and labeled Find products, operates identically to the Advanced Web Search page described in Chapter 2. This section employs standard search operators to include, exclude, and group keywords in certain ways.

The final three Advanced Search features jockey your keywords in ways described earlier in this chapter:

• Use the Price fields to define a price range within which products must fall to enter your search results.

• Use the Occurrences drop-down menu to specify whether your keywords should appear in the product name and description (the default selection), or just one or the other (the allintitle or allintext operator, respectively).

• Use the Category menu to limit searches to a single Froogle directory category.