Google AdWords For Dummies

What You’re Not to Read

This book is not technical, so I don’t need to warn you away from difficult parts. But don’t feel as if you must read straight through from start to finish. This isn’t a novel. Google’s many services fall naturally into distinct chapters, and it’s natural to be interested in some things more than others.

For the Google beginner, Chapters 1 and 2 are probably the most important. But if you have lots of experience with basic Googling, those two chapters might be the least important. Pick and choose from the Table of Contents.