Google AdWords For Dummies

Google has so few requirements that, in writing about it, I don’t need to make many assumptions. Which is a good thing, because I have a long track record of mistaken assumptions. For example, right now I’m assuming that you’re eating Krispy Kreme donuts. That’s probably wrong, but I can’t get the image out of my head.

I do assume that you can get on the Internet and operate a Web browser. Occasionally it’s helpful to check which browser you’re using, including the version number of that browser, and I blithely assume you can do that. Basic Internet navigation skills — such as visiting a Web site, filling in online forms, and following on-screen download instructions — are useful when exploring Google’s many services. I’m quick to assume that you know all that stuff.

So I guess I am assuming a fair amount about your ease of movement online, but honestly, nothing in this book is difficult. If Google were hard, it wouldn’t be so popular.