The Complete Project Management Office Handbook, Second Edition (ESI International Project Management Series)

The PMO's overall responsibility for project management and business alignment is supported by this PMO function. In many project management environments, the external customer represents the business of the relevant organization. The closer that customers are likewise aligned with the project effort, the greater is the opportunity for business success. This PMO function model enables the PMO to achieve that alignment from both business and project management perspectives.

The prominent activities of the PMO's "customer relationships" function model are depicted in Figure 18.1. Each activity is described in the following subsections.

Figure 18.1: "Customer Relationships" Function Model

Manage Customer Relationships

The PMO's role in managing customer relationships is not a replacement for the several (if not many) activities accomplished within the business environment toward that end. Rather, the PMO is responsible for ensuring that the customer's business experience as a recipient of project-based product and service solutions equals or exceeds the standards for service prescribed by the relevant organization. As well, when PMO responsibility is discussed in this function, it is implied that the concepts and practices it establishes will be properly used by the project manager and members of the project team, who inherently have associated responsibility for managing customer relationships.

In the context of project management, the PMO will have to establish the capability to learn about the customer's needs, requirements, expectations, etc. and to achieve business objectives associated with each customer project. Moreover, the PMO has the added responsibility to appropriately include customers in the project effort simply as a matter of demonstrating effective project management practices.

The PMO can consider the following three activities when establishing its capability to manage customer relationships within the project management environment.

Manage Customer Project Information

The PMO should examine information requirements needed to initiate and conduct projects and project management activities for each customer. These project information elements are primarily associated with technical needs, but they may include other types of information as well. The following list describes four primary areas of customer project information that will assist not only in project delivery, but also in customer relationship management:

The PMO can consider these and other information elements in establishing and managing customer project information.

Manage Customer Business Information

Project information elements will not necessarily present a comprehensive depiction of the customer, but rather they will focus on customer technical needs for the project effort at hand. Therefore, the PMO will also have to acquire and manage customer business information as a means of understanding the current status of the customer relationship. This includes the following three types of customer business information:

These three areas of customer business information can be comprehensive or basic, per established business needs and the capacity to manage it. It is likely that most commercial organizations will already have this type of information, and the PMO's role is to facilitate its transfer and use within the project management environment. To the extent that the project knowledge management system is established, that would be a primary mechanism for introducing customer information for use by the PMO and by project managers.

Manage Customer Project Participation

The third component of establishing an effective customer relationship capability is to identify points of opportunity and necessity for customer involvement in projects and in project management. The PMO can play an instrumental role in (a) collaborating with project managers to prescribe these points and (b) developing the means to optimize customer involvement for the purposes of business interest (i.e., achievement of relevant organization business objectives and obligations), technical performance (i.e., achievement of quality technical-solution delivery), and project management interest (i.e., achievement of customer satisfaction).

In some cases, customer relationship management means introducing the customer to project manager and associated project technical leader activities. In other cases, it considers PMO, business unit, and executive involvement with the customer. The following are several areas the PMO can examine as a means of incorporating customer project participation as a basis for achieving the desired customer relationship results:

The nature and extent of customer involvement will also consider the particular type of project work, industry and marketplace influences, and associated norms for customer involvement under these conditions.

Completion of this customer relationship activity description warrants a side note. The particular prescription for PMO consideration of customer information and involvement presented above has a distinct commercial tone to it. However, the PMO can also examine these concepts relative to noncommercial project efforts, and specifically internally conducted projects. The PMO should ensure that internal customers and end-users receive equal value from a professional project management capability within the relevant organization as do customers and end-users in the external marketplace.

Manage Customer Contracts

A major shift in the project manager's role is emerging in association with the implementation of concepts and practices in modern project management. The responsibility for customer contract management is one of the more prevalent considerations of project manager role expansion. This is consistent with one definition of a contract, i.e., a relationship between a buyer and a seller. Therefore, the project manager would be appropriately positioned to be the contract manager relative to the established customer relationship. A second definition of a contract — an agreement about rights and responsibilities — leads to the consideration of contract administration. The individual who administers the contract can be a member of the project team, a business unit support person, or a PMO that assists the project manager in managing and achieving contractual obligations. However, the project manager could also administer the contract on smaller projects.

It is sometimes said that while every contract is not a project, every project is a contract. Therefore, lest we forget, there will be a need for a contract on every project, including internal projects. Often, such contracts are referred to as internal memoranda of agreement or simply agreements. While internal agreements may not have significant legal implications, they nevertheless have obligations that a professional project management organization should properly manage and fulfill.

Then comes the consideration of what the PMO can do to oversee and support customer contract management within the project management environment. Fundamentally, if it exists under project manager influence, the PMO should ensure that complete and comprehensive contract management and contract administration practices are being used. If this function has not yet made its way to the project management environment, the PMO should (a) ensure that complete and comprehensive contract management and contract administration practices are being used relative to the projects within its purview and (b) facilitate the introduction of appropriate contract management responsibilities to individuals within the project management environment.

This PMO function model prescribes a three-prong approach to achieving customer contract management within the project management environment. Each is described in the following subsections.

Produce and Manage Customer Proposals

The PMO should establish a viable process for preparing and managing the customer proposal. This represents the business offering of the relevant organization. In many cases, sales or business development managers perform this activity, and the PMO can provide support to the business development effort to ensure that an adequate business and technical solution will be presented to the customer. The activities of this effort, developed in collaboration with business unitbusiness unit responsibilities, should be incorporated into the initiation phase of the project management methodology.

The following four subsections describe the primary elements of customer proposal preparation and management that warrant attention and intervention of the PMO and project management environment.

Opportunity Qualification

Opportunity qualification is inherently a function of the expertise that will be applied to the anticipated project effort. Therefore, the intended project manager and technical experts should be involved in determining the customer's needs and in defining the project. Even when proposal responsibility resides within the project management environment, someone should be designated to attend to the business perspectives of the proposal offering. Usually the PMO can represent business interests, or it can collaborate with internal business-development professionals.

Opportunity qualification includes the following general activities:

When an opportunity has been qualified and the business case approved, the next step in the proposal process can be addressed.

Proposal Preparation

The PMO should prescribe the components and general content for a proposal that is prepared within the project management environment as a business offer for conducting a customer project. It can examine the variety of formats that are prevalent in its industry or customer marketplace to establish its recommended approach to proposal development.

In the absence of any industry affiliation that provides a standard proposal format, the PMO can consider introducing a proposal preparation process that includes the following proposal components:

Again, a proposal is still preferred, even for internal project work. This allows the project manager and the internal customer to establish a common understanding and agreement of what is to be accomplished by the project effort. Usually, an internal project proposal will focus only on the technical solution component, unless there is an interdepartmental cost-transfer requirement that the internal customer must consider. In turn, this proposal can easily become the project agreement or "contract" under which the project is conducted.

Proposal content can be as elaborate or as simple as is needed by the customer and warranted by the technical nature and complexity of work proposed. The PMO should consider development of proposal content guidance that addresses the variety of customers and needs encountered.

Proposal Submittal

The proposal submittal activities presented here are fundamental, but the PMO should establish the detailed process and responsibilities associated with presenting the project proposal to the customer for review and consideration.

The following are a few of the primary activities to be accomplished as a part of proposal submittal:

In some industries and internal business environments, the proposal management process will not be as elaborate as outlined above. Rather, the process may simply require the PMO to track what proposals are pending with each specified customer and maintain readiness to begin the project upon notification of customer acceptance. This also would be the case where a business unit in the relevant organization, and not the PMO or project manager, has primary responsibility for proposal submittals and management. The PMO should then conduct its proposal management activities in collaboration with the applicable business unit.

Contract Negotiation

The need for contract negotiation usually represents customer acceptance of the technical solution but also indicates the customer's desire to achieve an adjusted price for the proposed effort. The contract negotiation process can be simple or complex, as is appropriate to the level of the proposed project effort and business importance to both the customer (buyer) and the relevant organization (seller). Some basic steps for conducting contract negotiations from the seller's perspective are presented below, and the PMO can determine the level of complexity or detail to be implemented in its project management environment:

In some cases, there could be multiple meetings required for negotiation of large-value contracts or complex technical project efforts. The negotiation team should remain intact to manage such an extended negotiation effort, revisiting the negotiation preparation steps prior to each contract negotiation session.

Establish Customer Contracts

The contract or agreement is the essential document that enables a project to be initiated and conducted. It confirms the customer's request for the project and represents the relevant organization's intent to achieve project deliverables and objectives. In the commercial environment, the contract or agreement further stipulates the monetary considerations of payment by the customer for the products delivered or services rendered. Therefore, it is particularly important to have a valid, executed contract if customer payments for project performance are expected.

The PMO should ensure that a contract or agreement, including internal agreements, is in place for every project under way in the relevant organization. It can do this simply by managing a list of current contracts, by maintaining and monitoring the files of all active contracts in association with performance of contract administration, or in conjunction with activities associated with the PMO "project portfolio management" function (see Chapter 17).

The PMO should establish the process by which customer proposals become official projects within the relevant organization. There are just a few key steps the PMO should consider in establishing each customer contract:

The PMO should also identify, through the established organization and structure or through a basic stakeholder analysis, which other stakeholders in the business and project management environments should receive a copy of the customer contract that will guide the project effort.

Many business environments have a dedicated contract management business unit that serves as the repository for all contracts and agreements. If this is the preferred contract management solution, the PMO can collaborate with that business unit in conjunction with oversight of contracts associated with projects. Otherwise, the PMO can become the repository for customer contracts and agreements associated with project work. In either case, if the knowledge management system in the project management environment is sufficiently advanced, the contract can be placed on that system for authorized individual access and review.

Conduct Customer Contract Administration

The principal objective of contract administration is to ensure the fulfillment of the contractual obligations by all parties to the contract. Ideally, a project contract manager is assigned. However, on small projects, the project manager or a member of the project team can hold responsibility for contract administration. On the other hand, an appropriately advanced PMO can assist project managers by developing a customer contract administration capability.

A key aspect of contract administration is managing the interfaces among the players. All members of the project team must be aware of the legal implications of actions taken when administering the contract. To that end, the PMO should incorporate important contract administration activities into the project management methodology for easy reference by all project participants.

The PMO can examine the following contract administration activities for applicability within the business and project management environments. It can then develop and implement preferred processes to enable contract administration to positively influence the customer relationship. The contract administration activities presented for PMO consideration are divided into three primary areas: contract administration planning, contract performance management, and contract close out.

Contract Administration Planning

The PMO should provide guidance to ensure that contractual obligations that impact the project effort are identified and appropriately addressed during detailed project planning conducted following award of the contract. The PMO can establish a staff position to perform contract administration planning; it can assist the project manager in this activity; or it can simply provide guidance incorporated into the project management methodology for use by the project manager and project team members. The following are a few of the more prominent planning activities that can be considered for implementation within the project management environment:

All of these planning actions and determinations can be compiled into a contract administration plan for use by the project manager and members of the project team and for oversight by the PMO. In some cases, depending on content, elements of a contract administration plan can be shared with the customer.

Contract Performance Management

The PMO should provide guidance to ensure that the achievement of contractual obligations is a pertinent theme within the project management environment. The following steps are prescribed for PMO consideration in establishing a contract performance capability that advances the customer business relationship and the success of the project:

Contract Close Out

Contract close out is an integral part of contract administration and represents project completion. Close out includes the last important project tasks for which the project manager is responsible, and it requires the same level of attention as tasks encountered earlier in the project management life cycle. Following are key steps in the contract close out process:

The completion of contract close out activities should be monitored by the PMO. In turn, contract close out leads to project close out activities, which has bearing on the utilization of resources within the project management environment and the achievement of business objectives within the relevant organization.

Manage Customer Satisfaction

The achievement of customer satisfaction is a genuine contribution to ongoing opportunities associated with the customer business relationship. However, customer satisfaction issues and information also tend to surface in the marketplace to reflect on and communicate the project management capability of the relevant organization. Therefore, the PMO has to ensure that the customer's experience with project performance conducted by the relevant organization is one that meets the customer's business needs and expectations. It can do this by establishing the means to monitor and respond to customer satisfaction issues on a nearly continuous basis.

The PMO should develop the processes and procedures needed by the project manager and project team members to gauge customer satisfaction throughout the project management life cycle and to respond to any indications of customer dissatisfaction. In turn, the PMO can play a key role in helping to discern customer satisfaction levels and in defining and implementing responses that can be used across projects within the relevant organization.

The PMO should pursue three primary activities, as prescribed in the following subsections.

Measure Customer Satisfaction

The only way to know the level of customer satisfaction achieved is to measure it — on each and every project. The PMO can be instrumental in developing measurements for use by the project manager and project team, but it can also actively participate in conducting customer satisfaction measurements and analyzing results across all projects.

Most customer satisfaction measurement actions can be performed by the project manager and can be included as an integral part of the project management methodology. However, the PMO or senior managers within the relevant organization also can perform measurement actions, sometimes independent of project performance. The following are a few examples of customer satisfaction measurements that can be conducted in association with the PMO's responsibilities for project performance:

The PMO should be a recipient of all customer satisfaction measurement and feedback results. It can then examine these results against the individual performance of project managers, the group performance of project teams, and the overall performance of all projects within the relevant organization. This will enable the PMO to prescribe corrective actions for individuals and for teams, where needed, but particularly to devise and implement actions for use across the project management environment to improve customer satisfaction indicators.

Conduct Customer Relationship Programs

Customer satisfaction is distinctly associated with projects that produce the desired deliverables and achieve the prescribed customer business objectives. Customer satisfaction with project performance can be determined in direct alignment with project success. However, there are other means that the PMO can use to complement project success as a primary reason for customer satisfaction and to induce customer satisfaction beyond the completion of the project effort.

The PMO should collaborate with project managers and business unit managers within the relevant organization and then lead the effort to determine what types of customer relationship programs can be developed and implemented to contribute to customer satisfaction — before, during, and after each project effort.

The following are a few examples of customer relationship programs that the PMO can consider developing and implementing within the relevant organization:

These follow-on customer programs help to build the customer relationship over time and, hopefully, contribute to extending each business customer relationship beyond a single project effort. However, as these programs are considered, the PMO must also be prepared and have the capability to respond to any adverse customer feedback. Of course, the key is to ensure excellence in the delivery of project management and the technical solution for which the customer will have no lingering doubts of success or loss of satisfaction over time.

The PMO's interest in these customer relationship programs is directly tied to its responsibility for business integration. As the project management environment achieves greater capability, and as the relevant organization becomes more mature in concepts and practices of modern project management, the PMO will inherently be positioned to address business practices such as customer relationship management programs within the project management environment.

Implement Customer-Centric Improvements

Managing customer satisfaction includes addressing improvement actions that the PMO can take to increase the likelihood of customer satisfaction. Some improvement actions will be a result of inherent business sense, while others will be more subtle — a result of discovery and analysis regarding how customers perceive the efficiency and effectiveness of the project management environment.

The PMO should be privy to virtually all feedback and survey results from customer satisfaction measurements. It must compile and analyze such information, from a business perspective, to identify indicators within the project management environment that can be adjusted to improve upon general and specific customer satisfaction results. The PMO's analyses should identify improvements that can be implemented in the integration of project management, technical, and business practices to increase individual and overall customer satisfaction. This means examining the project management environment from a customer's perspective and then determining what PMO influence can be applied to engender a mutually rewarding customer business relationship.

The specific examination of the project performance from the customer's perspective makes this a customer-centric activity. It extends and expands the traditional customer business relationship into the project management environment, and it seeks customer input and feedback to better position project management capability for achievement of results and benefits from the customer's point of view.

The PMO can develop and implement improvements to achieve greater customer satisfaction associated with project performance. The following are a few improvement areas to consider:

The PMO can examine these points and incorporate additional improvement indicators to its evaluation of customer satisfaction. It can then develop and implement improvements to its processes and practices according to the particular PMO function area guidance it has established.

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