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Do you have a user model? Are both your team and the marketing and development teams familiar with it? Is it based on real users, or what people think are real users?
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Pick a reference configuration for your current system. What are the various values for the performance factors described above?
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What was the last article or book you read about usability?
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Where could improved usability help you improve your product or service the most? What is the potential economic impact of this improvement?
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What kinds of feedback does your system provide? How do you know that this feedback is helpful?
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Ask your marketect for a copy of a recent RFP and her response to it.