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Starting with a fresh computer, grab copies of your documentation and your software. Install your software. Perform a standard operation or use case. How do you feel?
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Who installs your product? What is the definition of an "average installer"?
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Where is your software installed?
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How is it installed?
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What is the expected/required skill level of the installer?
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How long does it take to install your software? Can lengthy portions be easily interrupted ?
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Can you undo/remove what was installed?
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How can you diagnose install problems?