Beyond Software Architecture[c] Creating and Sustaining Winning Solutions

  • Can your sales team articulate the benefits of the new release to their existing customers?

  • Can your sales team explain the advantages of the new product to new customers?

  • Do they understand the complete business model, including any changes to it from the previous release (such as price changes, promotional discounts , and so forth)?

  • Can they explain the product in the context of the overall set of solutions offered by the company.

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