Innovation Games: Creating Breakthrough Products Through Collaborative Play

What Are Innovation Games?

Organizing and Using Innovation Games

Innovation Games as a Market Research Technique

What Makes Innovation Games Special?

The Innovation Games Process

Selecting the Right Innovation Game

Planning Your Innovation Game

Organizing Your Team

Processing the Results of Your Innovation Game

Innovation Games and Customer-Centric New Product Innovation Processes

Using Innovation Games to Feed Product Requirements

Using Innovation Games with Customer Advisory Boards

Summary