Innovation Games: Creating Breakthrough Products Through Collaborative Play

Sample Invitation Letter

As detailed in Part One, the invitation letter you send to your customers needs to answer the questions you can expect participants will ask. Examples include

• Basic event logistics: Where? When? How long? Typically half to a full day.

• Will you pay for their travel?

• Will you coordinate their travel?

• What is the overall agenda?

• Who will be coming?

• What do they need to do to prepare?

To illustrate, page 138 shows a copy of the letter I sent to executives of Rally Software Development for our 2005 Enthiosys Customer Appreciation Day. Although some of the letter is clearly boiler plate, you can also see that I try to customize the letter.