Innovation Games: Creating Breakthrough Products Through Collaborative Play

Processing the Results

The primary processing step for this game is to compare your current product development road maps with your newfound understanding of how your customers perceive their future. The following areas are worthy of exploration:

• To what extent do your road maps result in a product that meets your customers' perceptions of their future requirements?

• To what extent do your customers' vision of their future significantly alter your plans? How? Why?