Innovation Games: Creating Breakthrough Products Through Collaborative Play

Processing the Results

Collect the list of features purchased by each group of customers as a single group, taking care to keep track of which customers were playing the game. Merge the purchased features into a single list and sort them based on how many groups of customers purchased the feature. The features purchased by more than one group of customers should receive the highest consideration for inclusion into your product. Correlate purchases with observations about the interactions with customers who purchased the features; they can provide insight into marketing messages for key segments.