Innovation Games: Creating Breakthrough Products Through Collaborative Play

Why It Works

Countless studies have demonstrated something that great managers have known for a long timemost people want to do a good job. It doesn't really matter if the person is a barber, a construction worker, an accountant, or a software developer. All want to demonstrate their special skills.^[5] Show and Tell works by giving your customers a chance to dip into a deeply felt human emotion to show you when and how they are using your product to do their best. By telling you how they are doing the best they can, they will also be telling you how you can help them do it better.

^[5] Perhaps a parent doesn't want to show special skill in changing a diaper, but they certainly want to do a good job!