The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

What Doesn’t Work

• Building a warehouse for 100 percent of your customers

• Trying to manage 100 percent of your customers

• Trying to operate without a customer database

• Managing a communications program today without emails

• Launching a customer management program without first determining the benefits and costs

• Providing customer management benefits to all customers equally, rather than to specific segments