The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

What Doesn’t Work

• Setting up a Web site for customer access without talking to your customers first to determine whether they would use it.

• Setting up such a system without first working out the LTV charts that show what profit you could make from the system. Many, if not most, such systems will not be profitable.

• Spending too much on a software system without first testing the concepts on a small scale.