The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

One-click ordering

Personalization of the Web site with cookies

Cross sales accompanied by personalization and collaborative filtering

Using the Web site to capture customer profiles, email names, and preferences

Saving order fulfillment costs through increased use of the Web

Email communications to drive traffic to the catalog and the Web

Using customer-created profiles to capture email names and demographic information

Using profiles to create personalized communications and Web sites

Using control groups to measure the response to customer communications

Online focus groups using captured customer email names

Measuring multibuyer performance and using it to drive marketing strategy

Live customer service on a catalog Web site

Virtual models created by the customer