The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

What Doesn’t Work

• Acquiring customers by giving discounts. It works in the short term, but the customers do not stay with you.

• Assuming that every acquired customer is valuable. Many of them can be unprofitable.

• Concentrating on acquisition to the exclusion of retention.

• Hanging on to customer names and not exchanging them with others.