The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

In the months ahead, you will need to stay abreast of the new developments in our industry. Here are some ways of doing this.

Attend Conferences

National Center for Database Marketing, two conferences per year, www.the-dma.org.

Direct Marketing to Business, www.dbmshow.com.

Other DMA conferences: Net marketing, brand, and others, www.the-dma.org.