The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
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A
Acquisition, customer, 293–296
Acrobat, 148
Acxiom, 231–232, 235, 308
Advertisers, keeping, 111–115
Advertising:
selection of media for, 234
Web, 43
Affiliates, 278
AgLine, 116
Air Miles for Business, 116, 117
Amazon.com, 3, 39, 49, 51, 54, 87, 118, 120, 124, 127, 254, 256, 259–260, 275, 280, 281
America Online (AOL), 39, 40, 43, 134, 303, 316
American Airlines, xiii, 118, 221–223
American Express, xiii, 166
Andrew, Skip, xiii
Andrews, Scott, 242
Angara Reporter, 48
AOL (see America Online)
Appleseed, 282
Ashford.com, 278
At Home Corp., 48
Attrition rate, 11
Automatic trigger marketing, 227–231
Automobile industry, lifetime value in, 64–75
Avis, 56
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