The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

Eastman Chemical, 257

eBay, 39, 49

e-Citi, 50–51, 61, 347

EDI (Electronic Data Interchange), 205

e-Dialog, 129

80 percent rule, 215–218

Electronic Data Interchange (EDI), 205

Email, xiv, 5, 41

communication via, 118–129, 132–138

to customers, 261

and database marketing, 197–198

direct mail vs., 150–152

marketing B2B catalogs with, 288–290

and Web catalogs, 274

Email name capture, 274

Employee benefits, 195–200

Employee loyalty programs, 223

Employee-recognition program, Web-based, 155–158

Empowerment (of customer service), 252

Engage Inc., 48

E-piphany, 4

Epiphany software, 190

EPVA (see Eastern Paralyzed Veterans Association)

Equifax, 323

Equipment financing, 296–299

Essence (Lucinda Williams), 120, 122, 124, 126

E-Toys, 51–52, 61

E*TRADE, 39

Events-based marketing, 236–237

Exchanges, name, 270

Expedia, 39

Experian, 14, 175, 304, 308, 355

Expiration dates, 223