The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
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G
Gartner Group, 33
Gateway, 42, 188
GE Capital, 154
GEAppliances.com, 56
Globe and Mail, 306
GM, 341
Gold customers, xvii, 215, 221, 279
Golden Casket, 231–235, 246, 247
Goldfeder, Judd, 109, 111
Goodyear, 116
Google.com, 45
Gore, Al, 270
Great Universal Stores (GUS), 281, 292
Greetings, personal, 147
GUS (see Great Universal Stores)
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