The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

Hallmark Gold Crown, 221

Handler, Jeff, 168

Hard Scrabble, 13

Harris, Patty, 196

Harte-Hanks, 168, 169

Harvard Business School, xix

Hertz, 56

Hewlett-Packard, 148

Hilton, 221

Hoover, 42

Hoover.com, 56

Hotels, 203–204

Hudson's Bay Company, 63

Hughes, David, 48

Hughes, Helena, 45, 48, 85, 225, 270, 272–273

Hunter Business Direct, 109

Huth, Jonathan, 235

Hyatt Hotels, 3