The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

Idealab, 51

iDine, 167, 183, 185, 222

iMarket, 227–231, 246, 247

iMarketing, 344

Importing function, 301

Incentives, customer, 260–261, 295

Information technology (IT) departments, 4, 22, 113

InfoUSA, 154

Insurance, 195–200

Intel, 51, 205, 210

Intercitylines.com, 45

Internet, 41

customer service via the, 253–267

employee benefits on, 195–200

(See also World Wide Web)

Inventory-management example, 208–209

Iomega, 42–43, 332, 334, 336

Isuzu, 153–155, 161, 200–203, 210, 212, 213

IT departments (see Information technology departments)

Ivory Soap, 84