The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
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J-K
JC Penney, xiii, 51
John Deere Credit, 116
Just-in-time, 205
KBKids, 51
Key, 297, 298
Key Bank, 296
Key Equipment, 317, 320
Kmart, 178, 179, 183, 185
KnowledgeBase Marketing, 158–162
Kodak, 47
Konves, Beth Ann, 173
Kraft Foods, xiii
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