The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
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N
NAB (see National Australian Bank)
Names, customer/prospect:
calculating value of, 85–93
email names, 95–106
exchanges of, 270, 294
and increasing retention rate, 93–106
packaged goods purchasers, 85
rentals of, 105–106
using LTV to compute value of, 90–93
National Australia Bank (NAB), 173, 183
National (car rental company), 56, 173–175
National Center for Database Marketing, xiii, 344
National Retail Federation, 22, 36, 279
National Semiconductor, 209–210, 213
National Thoroughbred Racing Association (NTRA), 129
NBP (see Next best product)
NCR, 34–35, 173
Neiman Marcus, xiii
Net present value (NPV), 67, 88, 92–93
Netperceptions.com, 280–281, 281
"New economics," 40
New York Post, 306
New York Times, 43, 306, 332
Newsletters, 104, 278
Next best product (NBP), 190–193
Nikkon, 144
No-hassle return policies, 271
Nonprofit fund-raising, 312–315
Northwestern University, xix
NPV (see Net present value)
NTRA (National Thoroughbred Racing Association), 129
NuttyPutty, 51
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