The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
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O
O'Connor, Terri, 171, 172
Offers, timeliness and relevance of, 24–25
Office Depot, 3, 280, 292
Office Depot Online, 280
OgilvyOne Worldwide, 117
One to One Future, The (Don Peppers and Martha Rogers), 43
One-click ordering, 275
One-to-one marketing, 165
Online exchange, 195–200
Online focus groups, 276
"Openability," 306
Operational databases, 13–15
Opt In/Opt Out, 133–136, 274
Oracle, xiv, 170
Orbitz.com, 48
Ordering costs, 274
Ordering via the Web, 42–43, 274–276, 339–340
Out-of-stock information, 282
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