The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

Target Marketing, 344

Taschek, John, 21

Telephone calls, 5

Telesales, 271

Test groups, 252

Testing databases, 15

Tests, email, 132–138

Third-class mail, 5

Three-click rule, 148, 259

Time Warner, 40

Timeliness (of offers), 24–25

Timeshares, 310–312

Toll-free numbers, 5, 152

Top ten prospects, 188–190, 193–195

Tour selling, 311

Toysmart, 51

Trans Union, 323

Travel agents, 203–204

Travel sites, 39

Travelocity, 39

Travis, John, 63

Tupperware, 249, 258, 267