The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

Getting customers to respond to you on the Web

Creating premier pages for your best business customers

Providing customer service information free on the Web

Determining the lifetime value of your customers and using it to evaluate your marketing strategy

Determining the next best product for each customer and putting it in the database for your employees to see and use

Learning the retention rate for each of your customer segments and working to improve it

Sending email communications to customers who have asked for them

Using cookies to recognize and greet customers when they come to your Web site

Using risk/revenue analysis to concentrate your marketing resources on customers whose behavior you need to modify