The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
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U
UBN (see Union Bank of Norway)
UCEA, 145
UMG (see Universal Music Group)
Union Bank of Norway (UBN), 238–239, 246, 248
United Airlines, 221
United Grain Growers, 116
Universal Music, 96, 276
Universal Music Group (UMG), 119–121, 123, 124, 126–128
University of Toronto, 170, 183
Upgrading (of donors), 313
UPS, 55, 270
U.S. Bureau of the Census, 322
U.S. Postal Service, 323
US Airways, 221
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