The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
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V
VAR Business, 134
Vendor-managed inventory (VMI), 204–209
Verizon, 111, 112, 115, 140
Verizon Database Marketing, 111, 112
Verizon Information Services, 111
Victoria's Secret, 96
Viral marketing, 102–104, 289
Virtual models, 277
Visa, 166
VMI (see Vendor-managed inventory)
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