The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

Business-to-business Web transactions.

Using the Web as an ordering site to support paper catalogs.

Using the Web to sell spare parts and replacements for products sold in retail stores.

Using the Web as a dealer locator.

Using the Web to capture information about customers that can be used to create emails that will drive those customers to your site to make a purchase.

Providing free information and pictures on your Web site to save the time of customer service reps.

Using the Web to replace customer service time.

Distributing certificates through the Web.

Registering customers on the Web.