The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

Communication with customers through direct mail and email

Capturing email names with permission to use them

Creating Web sites where customers and fans can register their support of artists and products

Online focus groups

Real-time reports on the results of email communications

Getting customers to fill out personal profiles online

Personalizing emails and Web sites

Testing emails on small groups to get the right email address and subject