The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs

What Doesn’t Work

• Email blasts to unknown (and angry) people to get them to buy legitimate products.

• Direct mail promoting low-margin products.

• Database marketing for packaged goods.

• Customer communications programs without the use of a control group. You cannot prove that they have done any good.

• Trying to get your name eliminated from unsolicited email commercials.