The Value Factor[c] How Global Leaders Use Information for Growth and Competitive Advantage

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data resources, 4, 22

data warehouse, 6, 21, 73

Davos World Economic Forum, 2

Klaus Schwab, President, 2

Deighton, John, vii

Dell, 20, 34, 58, 85

Delta Air Lines, 69

demographics , 64, 65

Dent, Harry, 104

Deutsche Post, 4243, 119 Klaus Zumwinkel, Chairman of the Board of Management, 119

direct mail, 59-60, 70-72