The Value Factor[c] How Global Leaders Use Information for Growth and Competitive Advantage

M

market basket analysis, 7, 32, 91, 126

marketing

budget, 59, 115

campaigns , 6, 10, 59-61, 63, 7071, 94

metrics, 63

skills, 61, 69-72, 86, 121

strategies, 10, 59-60, 63

Meredith Corporation, 7172

Meta Group, 8486

Dale Kutnick, CEO, 8486

METRO Group, 32, 90

microscale, 86