The Value Factor[c] How Global Leaders Use Information for Growth and Competitive Advantage

P

Parker, Bob, 86-87

Patricia Seybold Group, 5657

Patricia Seybold, President, 5657

Peppers, Don, 6, 55

Peppers and Rogers Group, 6, 55

Don Peppers, Founder, 6, 55

Martha Rogers, Founder, 6, 55

planning, 8, 90, 110

point of sale data, 85

PriceWaterhouseCoopers, 54

privacy, 40, 124125

product line silos , 59, 123

psychographics, 64