Intercultural Management: MBA Masterclass (MBA Masterclass Series)

NINA JACOB

First published in Great Britain and the United States in 2003 by Kogan Page Limited

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses:

120 Pentonville Road London N1 9JN UK

22883 Quicksilver Drive Sterling VA 20166-2012 USA

www.kogan-page.co.uk

Copyright Nina Jacob, 2003

The right of Nina Jacob to be identified as the author of this work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988.

ISBN 0 7494 3582 8

British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Jacob, Nina, 1956- Intercultural management / Nina Jacob. p. cm. - (MBA masterclass series) Includes bibliographical references and index.

1. Management-Social aspects. 2. Intercultural communication. I. Title. II. Series.

HD31 .J234 2003

658-dc21

2002154765

Typeset by JS Typesetting Ltd, Wellingborough, Northants

Printed and bound in Great Britain by Biddles Limited, Guildford and King's Lynn www.biddles.co.uk

DEDICATION

This book is dedicated with deep gratitude to Joy and Molly Jacob, in whose comfortable home the bulk of this book was written. But then, they have always given me whatever they have.

Acknowledgements

Special thanks are owed to Dr Emil Kern, founder, owner and CEO of the KS Group, Basle-Zurich-St Gallen, Switzerland, for having arranged access to the companies profiled in this book in the form of opening case studies. The author collected the material for these case studies during the period that she was Visiting Professor with the KS Group. She is extremely grateful to Dr Kern for being instrumental in getting access to global corporations.