Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns

F

financial projections, 13

for alkaline battery manufacturer, 141, 157, 166170

for baby shoe manufacturer, 286, 297300

for central air conditioner company, 265, 280282

for Energizer EZ Change hearing aid batteries, 3032, 37

for hardware products company, 243, 258260

for housewares product company, 305, 321322

for Jumbo-Koter by Wooster Brush, 5152, 5657

for Leggshosiery, 92, 102

for Philips long-life lightbulbs, 75

for plastic laminates company, 326, 343344

for table mat and napkin company, 208, 232234

for telephone conferencing device company, 175, 198200

for Zicam cold remedy nasal gel, 113114, 118

flexibility, of Leggshosiery, 9298

focus groups, 7, 235241

for Energizer EZ Change hearing aid batteries, 20, 22, 24, 29

for Leggshosiery, 8283, 86, 95

location of sessions, 238

nature of, 236237

for Philips long-life lightbulbs, 6263

questions and techniques used with, 239241

respondent selection for, 236, 237238

for sample marketing plans, 332334

for Treo device, 121, 124

forced relationships technique, 239240