Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns

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sales and distribution strategy, 1112

for central air conditioner company, 271273, 275280

for Energizer EZ Change hearing aid batteries,

24, 35

for housewares product company, 307311,319320

for Jumbo-Koter by Wooster Brush, 47, 5152, 55, 5657

for Leggshosiery, 82, 84, 101

for Philips long-life lightbulbs, 7071, 79

for plastic laminates company, 328332, 334340, 342

in sample marketing plans, 156, 157, 160, 161163, 165, 195, 221, 232, 252, 257, 296297

for Treo device, 125126, 128129, 130, 133

for Zicam cold remedy nasal gel, 105, 109, 117

sales promotion strategy, 12

for Jumbo-Koterby Wooster Brush, 51, 56

for Leggshosiery, 8790, 101

in sample marketing plans, 164165, 221, 231,

254255, 256, 294296, 318319, 320, 34244

for Treo device, 128, 133

for Zicam cold remedy nasal gel, 111, 117

sample marketing plans, 136344

air conditioner manufacturer, 8, 264282

baby shoe manufacturer, 285301

consumer product division, alkaline battery manufacturer, 140171

hardware products company, 242260

housewares product company, 304322

plastic laminates company, 325344

table mat and napkin company, 207234

telephone conferencing device company, 174203

Santos International Corporation (sample marketing plan), 242260

Satellite brand alkaline batteries (sample marketing plan), 140171

secondary research, in market reviews, 67, 137140

Selecto Housewares Boutiques (sample marketing

plan), 304322

Sprint, 128

store checks, for housewares product company, 306

strategic marketing objectives, 1112

for alkaline battery manufacturer, 141, 156157

for Energizer EZ Change hearing aid batteries,

2931, 34

for hardware products company, 243, 251252

for Jumbo-Koterby Wooster Brush, 4344, 5455

for Leggshosiery, 8485, 100

for Philips long-life lightbulbs, 65, 78

for plastic laminates company, 326, 340

for telephone conferencing device company, 175,

190192

for Treo device, 122, 129130, 132

Sylvania (General Electric light bulb), 69