Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
T
Target, 103, 109
telephone surveys, 7, 172173, 175
test marketing
for Energizer EZ Change hearing aid batteries, 2829, 36
for Leggshosiery, 91, 9596, 102
in marketing plan, 12
in sample marketing plans, 196197
for Treo device, 120121, 134
˜˜thinking outside the box, 1819, 32
Tiffany Table Mats and Napkins (sample marketing plan), 207231
time-extended online depth interview technique, 261263
timetable, 56, 12
for Energizer EZ Change hearing aid batteries, 2731, 36
for Jumbo-Koter by Wooster Brush, 4344, 56
in sample marketing plans, 157, 165166, 198, 199, 232, 233, 257258, 343
Toshiba, 70
trade practices and attitudes, 10
for alkaline battery manufacturer, 140, 149152
for baby shoe manufacturer, 285, 286, 292
for central air conditioner company, 264, 274275
for hardware products company, 242, 249251, 255
for housewares product company, 302303, 304, 306, 307311
for Leggshosiery, 8283, 8788, 100
for plastic laminates company, 325, 334337
for table mat and napkin company, 207, 218225
for telephone conferencing device company, 174, 186189
trade research to determine, 8, 302303, 306
trade research, 8, 302303, 306
Treo device, 6, 119134
advertising copy strategy, 127128, 133
advertising media strategy, 127128, 133
background, 119120, 131
brand name , 123, 132
consumer usage and attitudes, 119122, 124, 131132
Internet sales, 128129, 133
marketing plan summary, 131134
market research, 120121
market review, 120121, 131
packaging strategy, 124, 127, 132133
pricing strategy, 125127, 133
product design, 124125, 132
production strategy, 126
product line strategy, 123124, 132
publicity strategy, 129, 134
sales and distribution strategy, 125126, 128129, 130, 133
sales promotion strategy, 128, 133
strategic marketing objectives, 122, 129130, 132
test marketing, 120121, 134
Turtle-Lite (Westinghouse light bulb), 60
Twinkle Baby Shoes (sample marketing plan), 285301
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