Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns

New Products Became a Major Focus for Leggs

In the 1990s, Leggs realized that consumer needs were dramatically changing and that the key to maintaining Leggss leadership position would be product innovation. Leggs management made a commitment to identifying the rapidly changing needs of its consumers, and to bringing new products to the market to meet these needs. The plan was to create a stream of new products to bring to retailers, and to constantly give consumers a new reason to visit the in-store display. Today innovation is driving the Leggs business. Leggs introduces several new products each year, and almost a fourth of Leggss sales are from new products.