The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series)

2017-07-07 02:10:07

Inside the Minds: The Art of Advertising: CEOs from BBDO, Mullin Advertising & More on Generating Creative Campaigns & Building Successful Brands
by Joe Grimaldi et al.	ISBN:1587622319
Aspatore Books 2003 (137 pages)
The different niches represented and the various perspectives presented in this text enable readers to really get inside the great minds of advertising and glean practical advice, as advertising CEOs go back to basics.

Table of Contents
	Inside the Minds—The Art of Advertising—Leading Advertising CEOs on Generating Creative Campaigns & Building Successful Brands
	Brandtailing—Advertising at the Speed of Smart
	Breakthrough Advertising—A Mix of Science & Art
	A Few True Golden Rules—Keep Current, Be Curious, Never Stop Listening
	Developing a Strategic Platform—You Can’t Just Wing It
	Company to Customer Relationship—The Business of Building Businesses
	Beyond Traditional Boundaries—Being Creative & Inventive
	The Future of Advertising—Merging with Entertainment
	How Advertising Works—Common Sense & Clarity
	Assessing Good Creative—$10 of Value for Every Dollar Spent
	Active Branding—Combining Branding & Direct Marketing

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