Agility and Discipline Made Easy: Practices from OpenUP and RUP

As international Internet access grows, so does the importance of understanding different cultural expectations related to visual design. The analysis mechanism presented in this essay can serve as a preliminary means of increasing such levels of understanding. By applying this rhetoric-prototype theory approach when analyzing Web sites, one can learn how to design online marketing sites that better compliment different cultural expectations. This approach, however, is only a first and very basic step in addressing a larger issue of cultural expectations. By taking such a step, marketers and designers can effectively use online media to increase their understanding of and interactions with the members of other cultures.