Agility and Discipline Made Easy: Practices from OpenUP and RUP

 

 
Contemporary Research in E-Marketing, Volume 1
by Sandeep Krishnamurthy   ISBN:1591403723
Idea Group Publishing © 2005 (347 pages)

This innovative text brings the interdisciplinary work of e-marketing to one outlet, and fuels the cross-fertilization of ideas and dissemination of key research concepts.

Table of Contents
Contemporary Research in E-Marketing, Volume 1
Preface
Chapter I - Social Oracles as Advertising Tools in Programmable Businesses
Chapter II - Economic Issues in Advertising via E-Mail: Role for a Trusted Third Party?
Chapter III - Web Personalization for E-Marketing Intelligence
Chapter IV - E-Commerce as Knowledge Management: Managing Consumer Knowledge
Chapter V - MSQ-Model: An Exploratory Study of the Determinants of Mobile Service Quality
Chapter VI - Experiencing Quality: The Impact of Practice on Customers™ Preferences for and Perceptions of Electronic Interfaces
Chapter VII - The Impact of eBay Ratings and Item Description on Auction Prices: A Comparison of Designer Watches and DVDs
Chapter VIII - Viral Experiences: Do You Trust Your Friends?
Chapter IX - Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy
Chapter X - Online Privacy: Consumer Concerns and Technological Competence
Chapter XI - Using Server Log Files and Online Experiments to Enhance Internet Marketing
Chapter XII - CRM, KDD and Relationship Marketing: Requisite Trio for Sustainable E-Marketing
Chapter XIII - An Interactive Marketing Communication Model in New Product Diffusion
Chapter XIV - A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials
Chapter XV - How Innovativeness Influences Internet Shopping
Index
List of Figures
List of Tables

Related

Категории