Real-World .NET Applications
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B
Babbie, Earl, 305, 309, 327
BayCHI, 449
Becker, Lane, 506
Behavioral survey questions and subcategories, 308
Belief, truth vs., 355
Bellotti, Victoria, 498
Benchmarking, 433
Beta testing, 391–392
Beyer, Hugh, 57, 143, 160, 163, 168, 171, 180, 511
Bias
in competitive usability testing, 430
in focus groups, 210–211, 247
mentioning in reports, 487
in recruiting, 111–112
reducing for surveys, 333–335, 336
from scenarios for contextual inquiry, 166
in user profiling, 153
Big brother model for contextual inquiry, 169
Bimodal distribution, 344, 345
Binary questions, avoiding, 121–122, 125
Blogs, 446, 447
Body language, focus group moderation and, 230
Boehm, Barry, 32
Brainstorming survey questions, 307–309
Brands
affinity, 22–23
awareness, 22
identity design and association with, 53
power of, 50
Browser statistics in log analysis, 410
Budgets
equipment costs, 76, 530–531
example, 80–81
incentive costs, 76, 108–109
major components, 75
research lab, 529–531
in research plan, 75–76
typical time requirements, 76
Built for Use, 506
Burroughs, William S., 498
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