Real-World .NET Applications
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N
Needs
audience, 141
desires vs., 141
focus groups for discovering, 204
information needs of development team, 46–47, 49, 51–52
Negative questions, avoiding, 314
Neighbors, recruiting, 91
Netopia's Timbuktu Pro, 465
NetRaker, 464
Netscape Netcenter, differentiation by, 25
New York Times Web site, 26–27
Newpaper style for reports, 484
New/repeat user statistics in log analysis, 410
News site survey example, 360–366
"next" pages, clickstream analysis of, 413
Niche competitors, 423
Nielsen, Jakob, 267, 522
Nielsen Norman Group, 441
Nielsen/Netratings, 442
95% confidence, 332, 351
No-shows, avoiding, 108, 110–111
Nominal group technique, 462–463
Nondirected interviewing, 119–124
composing questions for, 120–122, 309–310
defined, 119
for focus groups, 215
need for, 119
neutral interviewer for, 119–120
running an interview, 122–124
for usability tests, 288
See also interviewing
Nonresponder bias in surveys, 333–335
Norman, Don, 18, 506
NUA, 442
Numbers in presentations, 496
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