Real-World .NET Applications
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O
Observations section of reports, 488–491
Observers of focus groups, 224–225, 236–238, 239
instructions, for focus groups, 237–238, 539–550
instructions, for usability tests, 291, 540–541
of interviews, 124
of usability tests, 290–292
Offensive ideas in focus groups, 236
Offline browsing agents, removing hits from log files, 415
Omnidirectional microphones, 225
Ongoing research
background, 368–369
benefits and pitfalls, 70
beta testing for, 391–392
challenges for, 367–369
clickstream log analysis for, 370
described, 70
diary studies for, 369–385
need for, 393–394
surveys, 358–360
telescoping for, 393
user advisory boards for, 385–391
virtual usability testing for, 370
Online bulletin boards, recruiting from, 91
Online focus groups, 461
Open-ended questions
close-ended vs., 121, 124–125
for focus groups, 215
for interviewing, 121, 124–125
surveys and, 310
Open-ended usability testing, 260
Operating system statistics in log analysis, 410
Opinions, creation over time, 369
Opt-out options for survey questions, 319
Order of seating for focus groups, 224
Ordering survey questions, 319–321
Outliers, removing from log files, 415
Outputs
as input for next project, 66
in research plan, 75
Overloaded questions, avoiding in surveys, 314–315
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